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GET INSIDE YOUR READER’S BRAIN – The Neuroscience of How to Make Readers Laugh and Cry

Ransom Stephens

Ransom Stephens Presents on April 15, 2017

Neuroscience is like looking under the hood to see how things work. When you know how readers process your writing, you can figure out what grabs them, what bores them, and why. In this presentation, science writer and novelist Ransom Stephens investigates how to write in ways that administer dopamine when you want readers happy and withholds it when you want readers sad. We’ll explore the roots of what people like and why bestsellers aren’t always critical favorites. Art is subjective, but our subjectivity has a lot in common. Ransom Stephens, Ph.D., is a scientist, science writer, and novelist. He’s written hundreds of articles on subjects ranging from neuroscience to quantum physics to parenting teenagers. His first nonfiction book, The Left Brain Speaks but the Right Brain Laughs (Viva Editions, 2016), is an irreverent and accurate look at neurosci­ence for a lay audience with emphasis on creativity in art and science. http://www.ransomstephens.com.

California Writers Club Sequoia Yacht Club, 441 Seaport Ct, Redwood City FREE* to first-time attendees! $10 Members; $15 Non-Members; $5 Students/ID.

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