We will explore how to create, publish, market, and sell your children’s picture book from inspiration to completion.
- Inspiration: Where are the inspirations for where story ideas can come from
- Development Process: When you have an idea for a story what are some of the ways to get it out of your mind and into a working framework for publishing?
- Finding an Illustrator: How do you go about finding and pricing a great illustrator (if you’re not illustrating the story yourself)?
- Putting Together Your Submission Materials for Traditional Publishers: What do traditional publishers want to see from you in regards to your children’s book?
- Finding the Most Fitting Publishers and Agents for your Work: How do I find a fitting publisher or agent for my work?
- Self-Publishing Your Children’s Book: Once my book is complete, what are some of the best ways to get it to market if I want to self publish?
- Marketing Your Children’s Book: The 3 most important pillars of marketing your children’s book (whether self-published or traditionally published)
Finding Your Brand and your Cause
We often seek inspiring purposes to be Catchy, Aspirational, Unique, Short and Everyday understandable (spelled out as the acronym CAUSE).
Having clarity of inspiring purpose and brand provides a true north that can guide what and how you write, which opportunities you accept, and provides a meaningful connection for others to your work.
Sometimes the idea of a person being a brand can be confusing. So let’s pause for a definition. Marketers consider a Brand to be a concept that encapsulates the UNIQUE positioning, differentiation, relevance, and meaning of a person, product or service. Quite simply, it’s a PROMISE. A promise on what you’re going to deliver to your readers.
This is distinct from the look and feel of your marketing assets. That’s what we’d call Visual Identity, which is your brand promise translated into physical and digital assets. For example, your logo, typeface, website design, business cards, book covers, and ads. It’s important to note that brand and visual identity are separate topics; we’ll cover more on visual identity and design in future articles.
CAROL VAN DEN HENDE is the award-winning author of Goodbye, Orchid, a public speaker, and MBA with 20+ years’ experience in marketing, strategy and insights.. Carol is passionate about simplifying marketing concepts into actionable steps that authors need for publishing success. Please sign up for Carol’s newsletter at https://carolvandenhende.com/contact or linktr.ee/cvdh